I used to write a fair amount of music for television commercials.  It was interesting to have a glimpse into the workings of the advertising industry for a few years, even from the ‘gun-for-hire’ sidelines – for example, I was once called back in to do some minor revisions on a previously approved music track for an aerosol carpet deodorizer because of last-minute changes required by legal at the ad agency.

In this particular commercial, the product’s effectiveness was illustrated by an ‘odor-smelling wand’ prop waved over 2 pieces of carpet recently sat upon by the family dog – one carpet treated with our deodorizer, one with theirs.  After the post production was complete, though, it was discovered that the number of (fake) beeps coming from the prop didn’t accurately match the (real) numbers coming from the underlying focus group testing – so the spot had to be reedited with the correct  ratio of fake beeps  – hence my (and the voice-over talent’s) call-back.

Such is the attention paid to potential litigation arising from directly comparative advertising…

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I remember moving to the U.S. in 1993 exactly because it appeared to be a country certain the glass was half full. Fast forward, 17 years later, things seemed to have changed along the way – it is as if a growing lack of self confidence started replacing this country’s long-held trust in the power of risk-taking and go-getter success.

Where am I going with this you ask?

No, I won’t discuss the state of national health care here. Nor is this the place to ponder over where exactly US education stands, or whether immigration reform is getting a fair shake.

But the telco guy in me can’t help but notice — even broadband is getting the evil eye these days.
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I got a mass email from one of my city council members the other day.

Where I live, there’s a pretty good chance that any news coming from city hall could have something to do with the latest mass FBI indictments, city officials arrested for being drunk and disorderly, or 25% property tax increases – but this email instead concerned one of our more forward-thinking council person’s plans to apply on behalf of the city to take part in Google’s experimental 1 gigabit fiber-to-the-home network trial program.

1 Gbps internet access – imagine web apps running as crisply as locally-installed desktop applications, HD video streaming at lower compression rates, 30 frame-per-second Skype video calls, and lastly, as computing cycles move from the CPU on your desktop (or your lap) up into the cloud, ever-thinner operating systems.

And that’s where Google comes in.  You may not have heard much about Chrome OS yet, but you will soon.

Because Google has …A Plan.

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