google vs. apple - federer vs. nadal?
Friday, June 25th, 2010 at 8:09 am by Brian Ales
Grab a seat, sit back, and enjoy the show as the two uncontested giants of their field appear destined to wage a battle of epic proportion… If it’s Google and Apple we’re talking about, developments on several fronts just this past week have only contributed to the inevitability of just such a scenario:
- Apple goes into advertising (the iAd platform that’s an integral part of the just-released Iphone OS 4)
- Google’s Android mobile OS makes solid advances in the high-growth Smartphone market (Gartner recently reporting that Android will overtake Apple’s iOS by 2012)
- Both companies continue to quietly work away on the last frontier: the stubborn problem of implementing a viable lean-back internet video solution (I have a hunch that Apple is leveraging their monitor expertise and building a television)
- Both CNET and the WSJ report that Google is planning to unveil a music streaming/download service tied to their search engine, while Apple works to move iTunes from a desktop app to the cloud.
Meanwhile, although largely overshadowed by World Cup soccer, this past week also saw the start of Wimbledon - so if the uncontested giants we’re talking about are Roger Federer and Rafael Nadal, recent events also offer the possibility of a similar clash of the titans. If the two can manage to make it to the mens’ singles finals, tennis fans around the world will grab a seat, sit back and enjoy a show of their own: a rematch of the 2008 Federer-Nadal Wimbledon final, often considered the greatest tennis match ever played.
It’s maybe a good time, then, for a few thoughts on Google (arguably the Roger Federer of consumer internet technology) and Apple (perhaps the Rafael Nadal of consumer electronics)…

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