
I have a few friends who’ve had ID chips implanted in their expensive purebred pets over the years. I’d always thought of it as a vaguely creepy, almost comically yuppie thing to do – until we found ourselves having to do just that in order to legally bring our cat (of somewhat more humble animal shelter rescue origins) with us when we moved here to Berlin.
Since the chip in question is only about the size of a grain of rice and is completely undetectable lying somewhere under the loose skin behind his neck, I had completely forgotten about it.
Until I noticed the uniforms worn by the wait staff at a trendy Berlin café I was at the other day, that is…
QR code Originally developed on Japanese automobile assembly lines to keep track of individual parts, QR code represents the state of the art in bar code technology, and is capable of storing textual information much more densely than the old-school vertical bar codes found on your groceries. With the advent of high-quality smartphone cameras and QR code-scanning mobile apps, the square pixelated images have started showing up in print ads, billboards, catalogs, and signs everywhere, as consumer-facing businesses have co-opted the technology for marketing purposes.
Technical takeaway? QR code makes the transfer of a small but meaningful amount of data from a physical object to a machine over the air possible.
User experience takeaway? Your cellphone is learning to read.
All well and good – but seeing these codes plastered across uniforms worn by humans rather than on inanimate physical objects – well, it reminded me a little bit of that chip inside our cat.
After thinking it over a bit, though, I think it’s just an example of technology as fashion statement – like simulated “shark fin” car antennas, merely an affectation more about conveying a certain level of affluence and technological hipness than anything having to do with actual functionality.
That would make the whole thing a bit silly, wouldn’t it? Still, less silly than the alternative: imagine patrons actually trying to use these codes, frantically pointing their smartphone cameras at the backs of waiters and waitresses as they quickly pass by, hard at work in a busy café – all in an effort to get the menu or website URL onto their mobile devices.
That, to me, would be not only silly, but a little sad, too – and might just be what too much technology would look a little something like.