By most measures, the White House’s first online town hall meeting was a smashing success.

A whooping 104,081 email submissions and 3.6 million votes later, today, the US irreversibly gained a whole new level of citizen participation.

To that point, the White House actually created a namesake post exactly for that purpose.

What should come next, in my mind, would be to ensure that this new-found form of political dialog marketing will continue to be exactly that – an ongoing, productive dialog to and fro the electorate and the elected.

To that point, anyone in digital media building and growing a brand online knows, focused quality discussion across the social graph is not as easy as it sounds.

After all, the Web’s bull horn capabilities are very much a two-way street. And media outlets everywhere are likely eager to pick up on any disgruntled citizen that felt s/he didn’t get a proper response.

So beware White House, from now on be prepared to handle your incoming emails with great care.

It’s all about keeping the conversation going.