does the world need another iPad blog post?
Saturday, January 30th, 2010 at 7:36 pm by Brian Ales
…maybe not. But we’re going to write one anyway - because we feel there are still at least two interesting things left to say about the new Apple device unveiled last Wednesday:
Point #1. Technically, the new Apple new iPad device was disappointing on several levels (still no Flash support, still no multitasking, still no video partnerships, still no AT&T alternative). But while the storm of negative Twitter reaction had already begun while while Steve Jobs was still on the stage, it was not until the next day that the negative reaction was reflected in the stock price. Take a look at the chart to your left - the iPad event started at 2:00 Eastern Standard Time and was accompanied by a clear immediate spike in Apple’s share price, due as much to the sheer momentum of pre-event buzz as to superficial (”isn’t Apple the coolest?”) mainstream media coverage of the event itself. Despite an army of bloggers and tweeters continuing to bash the iPad for its disappointing feature set throughout the day, the price remained elevated - in fact, it was not until the market open on the next day (Thursday January 28th) that the stock suddenly pulled back, ending up lower than it was pre-announcement (with knowledge of the twitter traffic, shorting Apple at about 4:00 that afternoon would have been a good move).
To me, this lag time between the (misguided) initial spike and the next day’s eventual retreat represents the disconnect that still exists between the technorati and investor classes. That there was such a disconnect even in this case was surprising, though - because Twitter coverage of the event was fueled by an unprecedented number of tech websites serving live video streams of the event (surely a record for a product launch). Potentially, it’s one powerful symbiotic relationship: the reach of internet video combined with the immediacy of Twitter- yet still, it took a day for the widespread disappointment in the iPad to register in Apple’s share price.

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