what happens in vegas…..
Tuesday, January 6th, 2009 at 6:26 pm by Brian Ales
On the eve of the 2009 CES show, perhaps it’s time for a few more thoughts on what should prove to be The Big Story at this year’s show: televisions and set-top boxes with internet access baked in, for direct internet video access.
For the last few years, numerous companies in the ‘computer’ business (on either the hardware or software side) have made repeated attempts to market solutions involving the PC as a viable long-form internet video delivery platform - with little to no success. Lately, though, perhaps enough anthropologists and/or behavioral scientists have been hired to finally convince at least a few of these companies that despite all the bells and whistles, a computer might never be a television after all (as they say in the south, “you can put a brick in the oven, but that don’t make it a biscuit”).
So while certain companies might have enjoyed a substantial technological head start in internet video, through a stubborn insistence on leveraging the home computer, the opportunity was missed. But no matter: here comes the CE industry - as of Thursday in Las Vegas, it’s their market now.
Apple undertook a conscious expansion into the CE industry several years ago with the iPod (in fact, dropping ‘Computer’ from their corporate name) - is it too late for other computer-centric companies to make a similar move?
The recent Intel/Yahoo initiative is a particularly interesting case in point. Both companies, as Yahoo Connected TV vice president Patrick Barry poetically puts it, “emerged from the ocean of the PC”.
Intel Intel has been especially forward-thinking regarding the convergence of the home computing and consumer electronics industries for some time now, having launched the Intel Digital Home Group several years ago. The Digital Home Group, active in both processor design and standards development, is particularly close to my heart, as it’s made up of both anthropologists as well as computer scientists.
Yahoo We’ve been pretty hard on Yahoo lately, but they do have some heavy OEM hitters lined up to implement their embedded internet TV ‘widgets’ system: Sony, TiVo, and Samsung. Also worth noting, the Connected TV initiative intends to follow a purely advertising-supported model, and studies routinely show consumers prefer advertising to subscription fees. Lastly, yet another issue (and one that holds true for all internet video contenders) is the remote: as Netflix CEO Reed Hastings recently noted, a Nintendo Wii-like pointing remote will likely be required as internet-enabled television hardware matures.
At any rate, given their recent setbacks, expect Yahoo to bet the farm on this one.

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A few things: on a hardware level, the iPhone turns out to be very conscientiously designed, well-machined, and solidly built – if you’ve ever opened up a computer or two, physically it’s more like a Sony in there than a Dell (which is gratifying, given the price). Secondly, the replacement process is a considerably more involved than the parts sellers would have you believe: at one point you’ll be holding your wife’s hair dryer on the broken glass/digitizer, trying to melt some very tenacious adhesive just enough to be able to pry it off its fragile plastic bracket.
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