the mystery of the soundless, grainy video game commercial…
Wednesday, November 10th, 2010 at 1:14 am by Brian Ales
When you live in a foreign country, sometimes it’s the little things:
Upon moving to Berlin last year I was pleasantly surprised to find that not only was thedailyshow.com not geo-blocked over here, but entire episodes would stream with no commercial interruption whatsoever! I know, it doesn’t seem like such a big deal, does it – still, I’d get a little kick out of that commercial-free skip from one segment to the next each and every time – it felt like I was getting away with something.
Like I said, it’s the little things.
Until recently, that is – watching an episode at home a few weeks ago, I was surprised to find a low-budget German commercial for a shooter video game inserted into my previously commercial-free Daily Show stream at each segment break! Interestingly, the commercial’s audio was missing and the video resolution was awful. More interestingly still, after the spot, I was returned not back to the start of the next segment, but was instead deposited at some arbitrary point three quarters of the way through the episode.
It’s been that way for a week now: the same soundless, grainy German shooter video game commercial during each commercial break, followed by a return to some random spot later in the episode.
It all felt like such a hack that I got curious – so as a quick experiment, from my office one day I fast-forwarded to a few of the segment breaks I had seen carrying the soundless, grainy German shooter video game commercial when streamed from home …and lo and behold, no soundless, grainy German shooter video game commercial!
This meant the source of the commercial is relatively local. Still, it could be there’s nothing shady going on at all: my home ISP could be streaming from a content delivery network with Comedy Central-sanctioned advertising support, and my office could be streaming from a CDN without. However, given how thoroughly hacked the insertion of the commercial (and the commercial itself) feels, I wonder if something more ‘informal’ is happening – could it be that my residential ISP is recognizing this particular traffic as a particularly popular video, and so is buffering the stream themselves while they (somewhat unsuccessfully) attempt to insert a commercial they (rather than Comedy Central) sold?
It’s not such a far-fetched premise: I’m continually amazed at the expensive original recording music drops being used on German TV- there’s simply no way some of these low-profile German TV programs are paying Bruce Springsteen, Aerosmith and Nirvana for the use of 3 of their most recognizable hits, all within the space of a minute or two – maybe things are just looser over here
On the other hand, detecting the presence of the stream would require some level of packet inspection – something I’d be surprised could happen in privacy-minded (and Google Street View-unfriendly) Germany.
The soundless, grainy German shooter video game commercial – it remains a mystery.


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