Avid digitalmissive readers know, I have long considered the New York subway my prefered ad-hoc “test tube”, to get a read on the adoption status of the latest available digital devices and services. Turns out, when it comes to eReaders, I am really not seeing much excitement among my fellow straphangers these days.

Apart from the occasional Amazon Kindle, Big Apple subway riders don’t seem overly attracted (yet!) to the burgeoning world of portable electronic book and magazine devices.

How come?

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There’s been a good amount of buzz surrounding web services for a some time now.  Built upon the same HTTP protocol we humans use every day when updating our Facebook profiles or Netflix queues, essentially web services involve requests for XML files made programmatically by applications.

Historically, the SOAP protocol has been used to implement the majority of web services.  Since web (HTTP) traffic flows freely through most firewalls on port 80, these services are relatively easy to deploy in terms of networking.  Implementation and maintenance, though?  Not so much.  This is because for each and every SOAP web service, the methods (the ‘verbs’ the service provider offers) have had to have been individually implemented and then fully described to the client machine ahead of time.  In some cases, this level of flexibility is useful and well worth the extra overhead - however, for many (if not most) web services, writing these methods each and every time represents a significant amount of ‘wheel reinventing’ and additional development time.

Luckily, it turns out that often the plumbing already built into the underlying HTTP protocol also contains all the method (verb) functionality needed for many web services as well.

And thus we come to the concept of RESTful web service design.

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“Three screens and a cloud.”

That’s how both Chief Software Ray Ozzie and CEO Steve Ballmer repeatedly described the future of computing in general over this past year.

Inside Microsoft’s crystal ball, traditional desktop computing is decreasing as applications move up into the internet, and a new generation of lightweight ‘screens’ (thin clients, mobile devices, and network-enabled televisions) become the three prevailing client-side hardware models.

It’s a good little slogan - and about as unambiguous an endorsement of the conventional wisdom on the bright future of cloud computing as one could imagine.

Microsoft has had its share of advertising/PR issues over the last few years (think Jerry Seinfeld as a symbol of forward-thinking 21st century coolness, or the Windows 7 launch party infomercial).  It would be a shame if similar promotional missteps end up preventing the Microsoft Azure initiative from garnering the media buzz it deserves, though, because the company is every bit as dedicated to the cloud as the above quote would suggest – and they’re putting their money where Ray’s and Steve’s mouths are.

Consider the Chicago data center (pictured at left), part of the massive global build-out of the Azure infrastructure that occurred over the past year.  Completed this past June, the facility occupies 700,000 sq. ft. - the size of 12 US football fields.  To populate a data center this size, 40 ft. shipping containers are packed full of servers and installed as power-efficient and easier-cooling modules (note to the firm handling Microsoft’s PR: that would make some pretty servicable B-roll news segment footage).

Sadly, though, the remarkable physical build-out of Azure has been one of the more overlooked stories of 2009, and as the service is poised to go live for the enterprise tomorrow on New Years Day, there remains relatively little coverage in the general or trade media.

So what is Azure?

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We’ve written about DNS before - how important it is, how remarkably well it works, how often it’s attacked, and how taken for granted it is by the general public.

As such, last week’s announcement that Google is getting into the DNS business is worth paying some attention to (historically, DNS has been provided for at the Internet Service Provider level, but there’s no intrinsically technical requirement to do so).

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Turns out, I spent a good part of Thanksgiving weekend catching up on my subscription to The Online Reporter.

As I am going through weeks and weeks of back-issues of the popular Internet and CE digest, I catch myself repeatedly noticing the growing number of consumer software start-ups with particularly short and vowel-rich companies names.

Think Google, Hulu, Lala, Vudu, and Veoh. Oh, and then there’s Rollyo, Slooh, and Bebo, of course. And that’s only the beginning.

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No! Not Wayne’s World. Nor The World According to Garp. Instead, your and my world. And this time according to either Thomas L. Friedman, Professor Eli Noam, or Facebook - depending on how you choose to see it.

If you ask long-time New York Times op-ed writer Thomas Friedman, the world is flat, implying that digital communications increasingly ensures everyone everywhere has access to the same growing pool of World Wide Web-provided information. This levels the playing field for all of us, he says, to impact the plethora of socio- and economic-political issues — no matter where and who we are on this globe.

This sounds promising, I thought, if it wasn’t for an off-the-cuff conversation I had with Columbia Business School Professor Eli Noam, about a year past Friedman’s book published.

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We try to avoid taking positions on provocative subjects here at digitalmissive - health care town hall meetings, South African track star gender issues - things like that. But I’ve recently found myself sitting in front of a completely Microsoft-free workstation at my current client site - no Windows, no Word, no (gasp) Excel, no nuthin’. So at the risk of upsetting a few of the religious faithful on either side of the great Cupertino-Redmond divide, I now find myself with a few (somewhat unexpected) observations to share.

I’ve been a Windows user for some time now. The bloat, the ambivalence (at best) towards open standards, the security concerns - all this can get annoying at times. By and large, though, I’ve been one pretty happy XP camper for a while now (like many, I sat out Vista). Lately, though, like many of us John Hodgman types, I’ve secretly wondered if I too could one day be as cool as Drew-Barrymore-boyfriend guy….

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The open source software development model has made substantial inroads into the mainstream consumer and enterprise markets over the past few years – to the point that even Microsoft is now tentatively testing the waters by supporting the Apache Foundation (the folks behind the ubiquitous open source Tomcat web server) and even contributing some code to the underlying kernel of the open source Linux operating system.

Software created by an open community of contributing developers with full access to pre-compiled source code - how secure and stable can it be?   Such long-held concerns have now largely faded, as robust and secure open source applications have flourished over the past few years.

When it comes to online video, though, open source remains a bit of a work in progress.

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The Internet Corporation for Assigned Names and Numbers (ICANN) is the non-profit agency responsible for, well, assigning names (domain names ) to numbers (IP addresses).  In today’s thoroughly commercialized internet, this involves fundamental issues of both Intellectual Property and Internet Protocols.

In case you haven’t heard, they have some big plans to change the way the domain name system (and by extension, the web) works - starting next year.

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Microsoft has a web browser - Google comes out with a browser.

Google has a great search service - Microsoft comes out with a great (bing) search service.

Microsoft has an operating system - Google plans an operating system.

Google’s recent announcement to have a Chrome operating system available in about a year has generated a lot of chatter lately - but is it really a Windows-killer?  I think not - not anytime soon, that is.  Although the era of Vista will soon be behind Microsoft and Windows 7 (still in beta) is earning favorable early reviews, the primary reason Google’s OS won’t vanquish Microsoft’s Windows operating systems is that while the two companies’ browsers and search engines fulfill exactly the same roles, a direct Windows-Chrome OS comparison is a lot less apt.

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