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digital governments, without heads-of-state?

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Oops, I stand corrected. My mid-December post about US presidential interests in post-campaign viral marketing wondered whether European heads of state would follow Mr. Obama’s lead.

Little did I know (I should have checked), Germany’s chancellor Angela Merkel has been podcasting weekly since mid 2006

Kudos to her (rather early) interest in this still relatively new digital medium. But this made we wonder, whether I had missed others among Europe’s leading politicians. 

As to France, I was unable to find anything on President Nicolas Sarkozy. Maybe this is because he is still relatively new in office and hasn’t quite gotten around.

But so is Prime Minister Gordon Brown over in the UK. But at least he does have his own website.

Although so far void of regular podcasts to the nation (and anyone else, for that matter), his site at least provides YouTube links to various ad-hoc press conference. A start.

Meanwhile, over in The Netherlands, Prime Minister Jan Peter Balkende has not yet taken to video podcasting either, it seems. I am somewhat surprised.

Turns out, neither does the country’s monarch seem interested in this sort of “modern” communication.

What makes me wonder is whether heads-of-state podcasts (or the lack of the same) are an indication for any government’s true commitment to bringing its country into the digital age. 

Like a CEO running a company, if you don’t try your own products, how would you know they work?

Any thoughts on this?

Be encouraged to chime in.

  



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