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friedman vs. noam. or the world according to your facebook

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No! Not Wayne’s World. Nor The World According to Garp. Instead, your and my world. And this time according to either Thomas L. Friedman, Professor Eli Noam, or Facebook - depending on how you choose to see it.

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If you ask long-time New York Times op-ed writer Thomas Friedman, the world is flat, implying that digital communications increasingly ensures everyone everywhere has access to the same growing pool of World Wide Web-provided information. This levels the playing field for all of us, he says, to impact the plethora of socio- and economic-political issues — no matter where and who we are on this globe.

This sounds promising, I thought, if it wasn’t for an off-the-cuff conversation I had with Columbia Business School Professor Eli Noam, about a year past Friedman’s book published.

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In essence, Professor Noam’s stance on the Web’s ability to sway minds was that, while it indeed may level the playing field for all us netizens, the Internet was still simply a zero-sum game. As many as you would find posturing online for any cause in a certain direction, you would find the same number of individuals, posting with the same speed and velocity to argue for their side of the coin.

Fast forward, still thoroughly confused, I finally went ahead to check this “flat world” versus “zero-sum-game” thing for myself.

In comes Facebook, the ueber-popular social community. By now sporting an impressive 300! million users worldwide, I thought what better Web hang to check who seems most popular, and how that resonates with others — simply by counting the number of friends connected to each one.

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First, I took a look at some of the more obvious public figures, and took note on the number of their supporters. These were the ones I thought would nicely delineate between blue vs. red, left vs. right, CNN vs. FOX, you get the picture. (For the sake of simplicity, I opted to pick only the most popular of typically many available pages and groups for each of the public figures selected. Also, by the time you check the individual Facebook fans yourself, they likely will have changed):

Barack Obama (6,853, 279) vs. Vladimir Putin (43,842)
Angela Merckel (19,704) vs. Hillary Clinton (4,797)
David Letterman (51,362) vs. Jay Leno (36,600)

Turns out, my initial picks seems to indicate a slight trend towards the left, although who knew that a relative conservative German Chancellor Angela Merckel would garner almost four times as many followers as US Democrat and Secretary of State, Hillary Clinton? (This is especially intriguing considering that 30% of Facebook traffic is from the US, yet only 3% from Germany).

And then there are some of the maybe not quite as obvious public figure picks:

Glenn Beck (18,325) vs. Fidel Castro (17,815)
Dixie Chicks (53,152) vs. Ann Coulter (14,169)
Bill Gates (33,252) vs. Steve Jobs (4,806)
Kim Jong Il (471) vs. Lee Myung-bak (120)

Did you think Cuba’s Fidel Castro would attract almost as many fans as FOX’s Glenn Beck? Or that fans of the outspokenly liberal Dixie Chicks would overwhelmingly outnumber ueber-Republican Ann Coulter? And why would Microsoft’s Bill Gates necessarily have six times as many Facebook friends as Apple’s Steve Jobs? Even weirder, North Korea’s Kim Jong Il actually manages to outnumber the number of friends gathering on Facebook for South Korea’s own Lee Myung-bak. Go figure!

Hence - in danger of turning our public figures‘ political persuasions, social opinions, or shear commercial stride into the equivalent of a badly run beauty contest (ain’t I ;-)) - the point is, on the Web as offline, opinions abound from all sides, without any truly dominating winners left or right.

So, yes, the world might have flattened. Yet its netizens collective seem to remain largely undecided, unwilling to trend to any particular side - at least according to our humble Facebook sample.

So, could our digital world possibly rotate around two axes simultaneously? Be guided by both, the Friedman and Noam theorem?

Confusing? Maybe.

Comforting? Definitely!

In the meantime, be sure to check back with Facebook at least sporadically, to determine your own bearings in this new digital world of ours.

Last but not least, buyers beware! Of course, none of this is scientific. I did not adjust for local audiences, didn’t weigh for local broadband availability, or cared whether anyone truly thought Bill Gates was more conservative or liberal than Steve Jobs.

Not sure what these labels mean anyway.

But hey, isn’t that what it’s all about?




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The articles posted on digitmissive.com reflect the personal views and opinions of Brian Ales and/or Andreas Wuerfel, and as such do not necessarily reflect the positions of our employers, clients or their affiliates. Furthermore, any views or opinions expressed by visitors commenting on articles posted on digitmissive.com are theirs and theirs alone, and do not necessarily reflect ours.