Howard Stern coming to an iPod near you?
Friday, September 5th, 2008 at 9:11 am by Brian Ales
Are you like me – do you lay awake at night wondering what the big news from Apple will be when they host their much-anticipated press conference next Tuesday (Sept. 9)?
While predicting the future is a risky endeavor, I think I’ve got a hunch:
The FCC cleared Sirius to buy XM in an all-stock deal 2 months ago. Since then, the stock has continued to tank, and tank in a major way (down a full 50% to $1.26 since the deal was announced in June – and this is a stock that was trading for almost $60 back in late 1999).
Meanwhile, new car sales (which were supposed to be the primary driver of satellite radio growth) are also way down.
So:
- Sirius/XM needs to find a new way to grow – and fast. And bear in mind, the primary value-add for receiving radio via satellite is (and always has been) uninterrupted reception coverage for mobile users.
- Apple wouldn’t mind it if another compelling reason turned up for users to upgrade that iPod. again.
…I think Apple announces a satellite radio-enabled iPod on Tuesday.
(Full disclosure: I own shares in neither company)


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