A quick update on politicians zooming in on social software for added grab attention. 

The President’s staff just announced its first virtual town hall meeting.

Right from the East Room of the White House, President Obama will respond to citizen emails.

Clearly – despite (presumably) some form of prior email filtering – the new administration continues to be anything but shy about using the wide-open Web for added dialog with its electorate. 

And then uses traditional media pundits to get talked about for days on end.

Of course, this being yet another step in the ongoing democratization of information, just wait until half of Congress will be holding similar online events. 

Or your governor will send you email invites to his virtual town hall gig.

On the Web, social software is ubiquitous.

Everyone can do it. 

The world is flat. 

Terrific! Do engage.