occupy wallstrasse?
Saturday, October 22nd, 2011 at 2:42 pm by Brian Ales
I recently attended a management conference held at the Park Plaza Hotel. You know, the Park Plaza on Wall Street – in Berlin.
The Park Plaza on Wallstrasse – a month ago when I was first sent the event details, I was struck by the presence of two such iconic big-money New York names in a Berlin address. That didn’t prepare me, though, for the wall covering I found behind the desk at reception: a larger-than-life photograph of three businessmen reaching skyward in ecstasy, as money rained down upon them – their faces equal parts surprise and delight.
Although there’s nothing subtle about the image itself, I was at a complete loss as to exactly what message this curious choice in wall covering was intended to convey – and now, a week and a half later, as current events conspire to make it a more unfortunate choice with each passing day, it only baffles me more. A playful and self-deprecating comment on unfettered capitalism that went a bit too far? Not likely, given the German aversion to playfulness and self-deprecation. An earnest and aspirational celebration of undeserved and amoral corporate profit? Not likely, given the German aversion to undeserved and amoral corporate profit.
No, it remains a complete riddle to me, the image on this wall. I mean, are we expected to read something into the fact that these are US dollars (and not Euros) raining down on these supposedly European businessmen, or is that merely the result of using a US stock photography service? Or a more interesting possibility: are the three masters of the universe depicted here intended to be American?
As you can see, I’ve thought about this a bit – and here’s another (at least partial) explanation I’ve come up with: the hotel happens to be in Mitte, a former Jewish ghetto in the former East Germany that’s since become maybe Berlin’s most expensive real estate, home to not only a thriving art gallery scene but also to a thriving internet startup scene (the local Groupon clone down the street was recently acquired by Google, and the online audio hosting company around the corner has become a Berlin startup media darling – complete with an investment from noted technology visionary Ashton Kutcher.
So maybe that’s it – and maybe that’s also why this image feels like such a throwback to the late 90′s (in fact, it would be hard to think of a more loaded image to represent the high-water mark of a good old-fashioned US-style tech bubble than this). In the end, though, I’d like to think that as remarkable as it is, the interior design of this one particular hotel reception desk is an anomaly – a blip. I’d like to think that the admirable aspects of the German character written about so well by Michael Lewis in his recent Vanity Fair piece on the country’s exposure to the US and European sovereign debt crises will also come in handy here in Berlin – as the city navigates its way through an increasingly frothy startup market.


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