Oops, I stand corrected. My mid-December post about US presidential interests in post-campaign viral marketing wondered whether European heads of state would follow Mr. Obama’s lead.

Little did I know (I should have checked), Germany’s chancellor Angela Merkel has been podcasting weekly since mid 2006. 

Kudos to her (rather early) interest in this still relatively new digital medium. But this made we wonder, whether I had missed others among Europe’s leading politicians. 

As to France, I was unable to find anything on President Nicolas Sarkozy. Maybe this is because he is still relatively new in office and hasn’t quite gotten around.

But so is Prime Minister Gordon Brown over in the UK. But at least he does have his own website.

Although so far void of regular podcasts to the nation (and anyone else, for that matter), his site at least provides YouTube links to various ad-hoc press conference. A start.

Meanwhile, over in The Netherlands, Prime Minister Jan Peter Balkende has not yet taken to video podcasting either, it seems. I am somewhat surprised.

Turns out, neither does the country’s monarch seem interested in this sort of “modern” communication.

What makes me wonder is whether heads-of-state podcasts (or the lack of the same) are an indication for any government’s true commitment to bringing its country into the digital age. 

Like a CEO running a company, if you don’t try your own products, how would you know they work?

Any thoughts on this?

Be encouraged to chime in.

Last week, I quipped about president-elect Barack Obama’s recent commitment to video-taping the weekly Democratic radio address.

The more I think about this though, the new presidential over-the-top social viral video strategy brings up some interesting questions:

For starters, as the new administration is keen to leverage the benefits of ubiquitous online video distribution, what keeps the public from possible Obama video fatigue? 

As of today, we are in week five of the elect-president’s weekly video address and already audiences are dropping off faster than a second rate soap opera could on broadcast TV.

As of writing this post, the new administration’s first video address posted to YouTube on November 15 generated 247,600 average weekly video streams.

However, for Mr. Obama’s more recent weekly messages, viewer attention declined noticeably.

Videos published to YouTube in week three and two generated only 174,805 and 115,106 streams respectively - that’s as much as 46% fewer streams delivered compared to Mr. Obama’s first weekly video address.

But then again, last week’s video addressed the nation’s pressing issue of steadily raising job losses, as a result garnering a record 445,613 streams in only seven days. 

Clearly, subject matter matters as audiences have an acute understanding of what they deem important enough to log on, view, and listen repeatedly. 

The other thought I had, the idea of a regular viral presidential video address will capture eyeballs and minds not just among US audiences, but also around the rest of the connected globe.

By design in and outside of YouTube, Web video by nature is shared freely and abundantly. Mr. Obama’s taped messages make no exception.

Thus, from East to West, North and South, the first of these weekly video messages are likely spreading globally and virally as we speak.

Does that mean Germany’s Chancelor Angela Merkel will soon start her own weekly video campaign?

Are any regular video posts forthcoming from the heads of state in France, the UK, Iran, or Iraq?; prepared to deal with the resulting online feedback of citizens everywhere chiming in?

Interestingly, as little as ten years ago all of this would have been unimaginable.

YouTube and its ample offspring of amateur video snack sites simply didnt exist. Neither did the prerequisite broadband lines, nor PCs with processors fast enough to make Web video fun.

Fast forward, in one swoop the US presidential web video address legitimizes how far we have come in democratizing media in the past years.  

This one’s for the history books.

Rather than trying to avoid (undesireable) discourse and debate, the new White House resident seems to signal honest interest in point-to-point dialogue versus the age-old hub-and-spoke system of commercial journalism. 

The question remains whether the idea of open viral dialog can help jointly create something better down the road. 

Or is the Web’s innate capability of cheap and ubiquitous distribution to and by all merely a zero-sum game?

Well, history books might tell.