Listen! I know how digitized and rapidly changing our world has become. I live in New York. I am a new media analyst for a major telecommunications company. I co-write a blog.

In other words, I eat and drink the stuff our increasingly digital real-time media reality is made of. But ever so often, I am still amazed if not puzzled about how much the times they are a changin’.

The other day I had to check the Web site of what used to be my local savings bank back when I lived in Germany — a good fifteen years ago, no less.

Turns out, they’re now into Twitter. Yes, Twitter! I was stunned. The old-fashioned local savings bank of my childhood days is now condoning micro-blogging, for that purpose flaunting its very own Twitter account.

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Have you recently taken the New York subway, let’s say, to 23rd, 66th, 86th, or 103rd street?

If you exit at any of these stops you’ll notice some of your favorite entertainment stores vanished. Shut down. Closed for good.

At 23rd and 6th Avenue Barnes&Noble, gone! At Lincoln Center Tower Records‘ flagship store, gone! Over at 86th and 2nd Avenue Circuit City, vanished. And at 102rd and Broadway Blockbuster Video closed its doors, too.

Be it for books, music, movies, or consumer electronics (for anyone 30 years or older), those were among the brands you would likely turn to first – to discover, buy and play your entertainment retail. 

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A quick update on my recent ever got pinged by your CEO? post, and some related commentary on online social media in the enterprise world.

Presumably by way of a forward-thinking PR department close to Deutsche Telekom management (indeed my employer), I recently received a LinkedIn invite to connect to DT CEO Rene Obermann.
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I know I promised to keep politics off this blog. Do indulge me, though. 

Besides. It’s much more about the (digital) economy than politics.

The White House web site folks replaced YouTube with Akamai as the preferred video delivery platform for the President’s weekly online video address.

What sparked the decision was privacy concerns over how YouTube-embedded video dealt with cookies placed on the devices people used to access the popular White House Web domain.

OK. I get it! But what about the other, much less discussed issue in this context? Money!

Behind the decision to ditch YouTube for Akamai also were complaints that a tax-payer funded government site should not generate free advertising for YouTube and thus Google, the online video giant’s parent company. (The rational being that someone clicking from the White House domain back to YouTube becomes a potentially valuable set of eyeballs against which YouTube can charge advertisers). 

Well, how about this? (All completely hypothetical of course, and somewhat simplified):

YouTube – which for all intents and purposes has solved its cookies issue. Gone is the privacy concern – continues to deliver the President’s video address to the White House site. The nation’s most prominent government Web destination thus drives traffic back to YouTube as it has in the past. 

But this time, this time we go out and actually buy shares in Google stock. (Believe me, it’s cheap right now).

Yes, rather than complaining about taxpayer money being misappropriated by letting www.whitehouse.gov drive free traffic back to YouTube, how about sharing in the financial upside (and risk, I admit) in YouTube’s incremental revenue benefit from my tax-funded arrangement?

Net, net? The White House site would regain an exceedingly capable video partner; one with unparalleled online brand recognition and viral video marketing ability unlike any other video site today. 

And taxpayers? They would have opportunity to realize a potential return on their stock investment transferring right back into their own pockets. (Capital gains tax not withstanding, that is).

Wait! Does this sound too much like a mini version of the current US stimulus plan, bailing out an already lackluster Internet stock with public money?

Is this a (mini) step towards socializing the digital economy – akin to the previous administration’s proposal to let taxpayers (partially) invest their tax-funded social security, with all the inherent risk attached?

Listen, I am just a telco guy. What do I know?

But quite frankly, to me the bigger picture is that the digital economy has grown and prospered best every time we rewarded value (here YouTube’s unique video delivery expertise) and risk (my trust that buying Google stock) will pay off.

Artificially disconnecting any Web site from a quality vendor makes little sense to me.

Besides, wouldn’t we want to see our tax dollars placed where they are likely to generate the highest return?

What’s wrong with that? Especially in this economy.

PS: Yes, I own a handful of Google stock. And no, this post is not a vote against Akamai.

This caught my attention, only because it’s the first time I’ve seen it: yahoo! sports is now syndicating content from youtube…

hmmm.

A little recent history: in an “if-you-can’t-beat-’em-join-’em” move, last year yahoo! had planned to outsource a major part of its paid search results business to google, until google walked away due to antitrust concern.  Other than that short-lived attempt to do business together, though, the two companies are competitors on several fronts:  search, email, and yes, video.

Well, maybe “competitors” is too strong a word, at least in the short-form online video space – google’s youtube has of course largely marginalized all other short-form video websites out there (maybe you’ve heard).

But so much so that yahoo! sports is now linking to youtube for video content?

Two ways to look at this: on one hand, not a great sign for the yahoo! video brand – but on the other, perhaps this level of cross-syndication is healthy…

While we’re on the subject of record long tail voter aggregation and its impact on democracy, the unprecedented accumulation of small-size incremental financial contributions during the current US presidential campaign marks another success story for the long tail of citizen ingenuity.

According to OpenSecrets.org, over 90% of an impressive $640 million raised by the Barack Obama campaign came from individuals rather than corporations or entrenched interest groups.

And the bulk of that was contributions under $200.

Amazing what a lot of a little can accomplish in its aggreate value – to the benefit of all.

On that note, for all you digital media marketers out there (opportunistically speaking, of course), the current long tail campaign donation phenomenon clearly demonstrates the significant power of consumers’ take on ”motive and opportunity”.

From digital video and online books to for-pay widgets and Twitter posts, monetizing the long tail of any of these things depends on whether they truly matter to people and their lifes.

Meaning, if “the cause” is right, wallets open up.

It clearly worked during the recent Presidential campaign. What does that mean to future branded product campaign designs?

To be sure, way way before Chris Anderson’s pointed Wired article (re)discovered the right side of the curve for us, something as old, tried and proven as democracy knew to utilize the long tail phenomenon all along; to ensure that all, not just a select few partake in shaping government at large.

So, in many ways, we’re only coming full circle here.

Who knew? Democracy as an ingenious grass-root marketing campaign.

Glad it worked so well this time.