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interactive - related posts


television - the inertia of the linear model

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You spend enough time thinking about internet television, and you start assuming that the interactive possibilities of the new medium would be obvious to anyone - especially someone in the business.  Every now and then, though, you get a reminder that the traditional linear model is so deeply ingrained in everyone’s way of thinking about what television is supposed to be that sometimes even the industry doesn’t quite see the forest for the trees.
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