Last week, I quipped about president-elect Barack Obama’s recent commitment to video-taping the weekly Democratic radio address.

The more I think about this though, the new presidential over-the-top social viral video strategy brings up some interesting questions:

For starters, as the new administration is keen to leverage the benefits of ubiquitous online video distribution, what keeps the public from possible Obama video fatigue? 

As of today, we are in week five of the elect-president’s weekly video address and already audiences are dropping off faster than a second rate soap opera could on broadcast TV.

As of writing this post, the new administration’s first video address posted to YouTube on November 15 generated 247,600 average weekly video streams.

However, for Mr. Obama’s more recent weekly messages, viewer attention declined noticeably.

Videos published to YouTube in week three and two generated only 174,805 and 115,106 streams respectively – that’s as much as 46% fewer streams delivered compared to Mr. Obama’s first weekly video address.

But then again, last week’s video addressed the nation’s pressing issue of steadily raising job losses, as a result garnering a record 445,613 streams in only seven days. 

Clearly, subject matter matters as audiences have an acute understanding of what they deem important enough to log on, view, and listen repeatedly. 

The other thought I had, the idea of a regular viral presidential video address will capture eyeballs and minds not just among US audiences, but also around the rest of the connected globe.

By design in and outside of YouTube, Web video by nature is shared freely and abundantly. Mr. Obama’s taped messages make no exception.

Thus, from East to West, North and South, the first of these weekly video messages are likely spreading globally and virally as we speak.

Does that mean Germany’s Chancelor Angela Merkel will soon start her own weekly video campaign?

Are any regular video posts forthcoming from the heads of state in France, the UK, Iran, or Iraq?; prepared to deal with the resulting online feedback of citizens everywhere chiming in?

Interestingly, as little as ten years ago all of this would have been unimaginable.

YouTube and its ample offspring of amateur video snack sites simply didnt exist. Neither did the prerequisite broadband lines, nor PCs with processors fast enough to make Web video fun.

Fast forward, in one swoop the US presidential web video address legitimizes how far we have come in democratizing media in the past years.  

This one’s for the history books.

Rather than trying to avoid (undesireable) discourse and debate, the new White House resident seems to signal honest interest in point-to-point dialogue versus the age-old hub-and-spoke system of commercial journalism. 

The question remains whether the idea of open viral dialog can help jointly create something better down the road. 

Or is the Web’s innate capability of cheap and ubiquitous distribution to and by all merely a zero-sum game?

Well, history books might tell.

This doesn’t happen every day.

Rene Obermann, the Deutsche Telekom CEO himself, just pinged me, inviting me to connect to his LinkedIn profile. 

Now, two things came to mind instantly: Who else at DT got pinged? And why so late at night?

As to the former, it seems fair to assume the same invite went out to 200,000 or so of my other Deutsche Telekom colleagues around the globe.  (Because, although a Deutsche Telekom employee, I am certainly not close enough to Mr. Obermann to qualify for a personal one-on-one invite to his social network. More about this later).

As to why so late at night, myself in New York right now, my Blackberry took notice of the invite to connect to Mr. Obermann at a surprisingly late 10:43 PM EST.

Which means someone in Germany – where DT’s HQ resides – got up rather bright and early (4:43 AM to be exact), to get this out to me.

So what does this all mean?

A)  No doubt, when the top executive of a multi-national company pings you via LinkedIn, you know Web-based social networking has hit mainstream.

That’s a good thing I suppose. (Even when you know, it is his PR team that drives the initiative).

B) Driving traffic worth 200,000 individuals (at least potentially) towards a single social network doesn’t happen every day. Not even at such a popular site as LinkedIn has become.

On balance though, I don’t think they’ll mind.

C) My guess is more messages will be forthcoming from my CEO; presumably all via internal PR, all DT-related I suppose, and designed to induce informal dialog, outside corporate walls and a T-branded environment.

Whether this is going to work, let’s see. But I am certainly smitten by this new openness permeating not just inside DT’s CEO office, but in many other places these days.

Then I got really curious.

What if all the CEO’s of other leading European telecom giants have long been on LinkedIn, and I just didn’t know.

Could Rene be late in this, merely following and not leading his peers into the nebula of Web 2.0 ?

Well, turns out, France Telecom CEO Didier Lombard himself is currently not on LinkedIn. But the company maintains a corporate profile, so far with 556 FT employees auto-grouped by LinkedIn under the corporate umbrella.

Telecom Italia Franco Bernabe is indeed on LinkedIn, but so far with zero connections. What went wrong there?

Then there is BT CEO Ben Verwaayen. Yes, Ben does maintain his personal LinkedIn profile. Even better (little did I know), we are only two degrees removed. 

Tuns out, his profile page only shows a single connection so far. And the one connection separating Ben and I is someone with 500+ connections. Hardly a quality contact, I suppose.

And how about closer to (my) home, the US? Are the leading US telco CEOs populating LinkedIn?

As of my writing these lines, AT&T CEO Randall Stephenson is curently not present with a profile.

Neither is Verizon CEO Ivan Seidenberg. 

Either they (and their PR team) haven’t gotten to it, I am thinking, or they (and their PR teams) found it simply not worth their while. Who knows?

Backt to Rene Obermann. Unlike the other telco CEOs on LinkedIn, he publicly distributes a Gmail address, and has set his profile to allow insight into who else is connecting to him at any time.

This signals a level of engagement interests way above and beyond his telco peers.

Upon my last check, though (at 12:03 AM EST), his public LinkedIn profile still showed a mere eight connections.

While not overly impressive, heed the time difference, folks. I suppose some of my colleagues have literally yet to wake up to their CEO’s surprising early morning ping.

OK. I admit. I am pretty psyched about president-elect Barack Obama’s recent commitment to video-taping the weekly Democratic radio address.

Psyched because it seems much more than a simple “move-over-radio” battle cry; more than just postulating the World Wide Web as the latest of many presidential (one-way) bullhorns available.

For one, the “YouTube”-ization of the weekly Democratic radio address means that a rather arcane political messaging system is coming of age.

In other words, the good old weekly radio address (finally) preps to going (legitimately) video and viral and social, in the same way as anyone’s video blog out there could.

In a way (unknowingly) echoing this season’s ABC and NBC marketing slogans, Barack Obama and team invite us to “start here” and “chime in” – but this time outside the very TV broadcasting system that for so long determined what we would see, when, and for how long.

It is certainly nothing new that a publicly elected official is unafraid to engage in a form of political messaging that – once out the door – is no longer in his control.

That’s how traditional TV (or radio and print media for that matter), works. In this the Web is no different.

But it is major that aforementioned politician whole-heartedly embraces the collaborative Web and the truly conversational two-way nature of online video given that this is past his election campaign, and that he is none less than the next President of the United States going social on his entire constituency. 

Recently asked by CNN’s Sunday talk show host Fareed Zakaria about what advice if any he would give the incoming president, Al Gore’s response was simple: “Make more expository speeches. … [the] people are downloading”.

The presidential radio address as a viral video message for all to engage with plays right into that, ups the ante for you and me, the White House versus traditional media.

Let’s see if and how this will pan out.

Have you pinged the president-elect lately?

Picking up spyware or a virus/worm/trojan used to require some conscious action on the part of the user:  opening an email attachment, installing supposedly ‘necessary’ system software (video codecs were a common ploy), or downloading media and/or applications of questionable origin.

These days, Bad Things can occur much more transparently: the most rapidly growing method of spreading malware today is via compromised websites – so now, rather than having to (one way or another) make the explicit decision to ‘invite the bytes’ onto your machine, merely visiting a malicious (or unknowingly compromised) site can launch an exploit.  And since this new type of ‘drive-by’ attack is often implemented through 3rd-party browser plug-ins (such as Flash and Acrobat Reader) or via good old fashioned Javascript, it’s not just a Windows or Internet Explorer issue anymore (for the first time, Apple recently issued a KnowledgeBase article advising users to start installing antivirus protection (although after the resulting flurry of unwanted publicity, the warning was removed from the Apple site 24 hours later).

Although the increase in web malware activity is dramatic, it’s been going on for some time now: a recent study found that during 2007 alone, the number of such attacks increased more than 500 percent.  And while this is bad enough news for the home user, it’s even more troublesome for the enterprise, as HTTP (port 80) is the often the only traffic left largely unrestricted on corporate firewalls.

One simple precaution?  Update, update, update.  To address Javascript engine vulnerabilities, update your browser religiously, regardless of which particular browser or operating system you’re using.   As for Acrobat Reader, resist the temptation to ignore those frequent messages about available updates: you might wonder just how much better a PDF can possibly be displayed, but these days, chances are good that the update has something to do with security – and the same goes for Flash.

You can check for any available updates for Acrobat Reader from the Help menu of the application itself, and to check your version of Flash, go here – the Adobe site will inspect your installation and let you know.

I’ve long been of the opinion that longer-form (professionally produced) internet video will happen on a truly widespread scale only when the problem of getting that content over to the television is solved – and that current discussion of internet video (and how to how to best monetize it) is often based on two questionable premises:

1. The personal computer will continue to be the primary internet video delivery device.
2. Internet video is necessarily about short- and mid-form content.

Such discussions often completely fail to adequately recognize how profoundly game-changing direct access to the internet from the next generation of TVs and set-top boxes will be.  In other words, while short form internet video (user-generated or otherwise) will always be a workplace diversion, the main event has not happened yet – we’re still in merely a transitional, evolutionary phase of the process – a process which will end at the couch, not the desk.

Where are we now?   Several major CE manufacturers are already offering a first generation of standalone internet-enabled devices (each partnered with one or more internet video services):

Hardware:                                Service:

• Sony Bravia, PS3               Sony Playstation Network, Amazon on Demand
• Roku                                   Netflix, more to come…
• LG                                      Netflix, more to come…
• AppleTV                             iTunes
• TiVo                                   Amazon, Netflix
• HP MediaSmart                  CinemaNow, including others
• Microsoft xBox360            xBox Live Marketplace, Netflix

The problem with the above scenario is that no computer means no web browser, which in turn means no Flash – so each OEM wishing to offer multiple services directly via their network interface-enabled hardware (TV, DVD, PCR or set-top box) has had to implement the interface to each service partner individually – a tremendously inefficient reinventing of the wheel.

Therefore, I’ve long felt that what’s needed is a standardized technical protocol for CE hardware to interface with these multiple video services.  Last week, Reed Hastings of Neflix expressed a similar view, noting that in the absence of standardization, “Everyone’s going to have to do customer interfaces for each device”, and further, that it’s “slowing down the market tremendously.”

While the web standards we now take for granted were developed in the shelter of academic and government agency environments, there’s a huge amount of money (and an equal amount of competing agendas) at stake in the internet video space – so the development of a new standard from the ground up at this point seems highly unlikely.  Instead, an embedded web browser running Flash (and/or Microsoft’s Silverlight) sounds like the better idea (Sony has already moved in this direction, embedding the highly-regarded Opera browser into its Bravia line of network-enabled TVs).

Admittedly, though, web on the TV leaves a bad taste in the mouth – previous attempts suffered from three major issues:

• Bandwidth
• Screen resolution
• User interface

Of these three, two are already solved: most broadband connections are now capable of streaming at least SD video, and increased resolution of HD TV makes web text quite readable. The third issue alone remains: the user interface.  Recognizing this, Hastings predicts a new generation of Nintendo Wii-like pointer/motion remotes to replace the primitive up/down/left/right arrows (and four dozen other never-used buttons) on today’s remotes (interestingly, Apple has recently filed for a patent on some technology for just such a device).

Look for this to be the big story at the CES show this January…

On Wednesday morning last week, a few more people than usual were probably interested in picking up the morning paper.  However, the New York Times was nowhere to be found at many new stands here in Manhattan.   The new parallel online economy was making itself felt – papers were bought in bulk throughout the city long before rush hour, and now that historic front page can be yours, suitable for framing – Buy It Now for only $99.99.

Similarly, a CNN story this morning aired regarding the online sale of Obama inauguration tickets ,  which are intended to be distributed free of charge through members of the incoming congress (currently, VIP tickets are going for the low five figures).

These two end-runs around the intended distribution mechanism put me in mind of the situation my wife faced earlier this summer when attempting to surprise me with birthday tickets to the much in-demand iMax showing of The Dark Knight during the first week of its release (I know: best. wife. ever.)  It turns out she had been trying to buy them for days via AOL’s Moviefone service , but strangely the tickets (released in maximum lots of 5) were constantly sold out: regardless of how often (or when) she checked, there were just never any tickets available – for that particular movie, the AOL site was essentially broken.  She then checked craigslist and found out where all those tickets went: a thriving business in (drastically marked-up) iMax Batman tickets.  ‘Entrepreneurs’ were grabbing all tickets within seconds of release and were reselling them on craigslist for 3 to 4 times the original price – depending on your point of view, either a complete hijacking of the system by a unnecessary additional layer of middleman, or a shining example of capitalism at its finest.

To someone who’s just paid $80 for two tickets to a movie, it seems more the former – although of course, with the power and convenience of the internet comes the occasional disruptive gaming of the system – so chances are, this kind of thing will be with us for a while.

I still like my internet.

While we’re on the subject of record long tail voter aggregation and its impact on democracy, the unprecedented accumulation of small-size incremental financial contributions during the current US presidential campaign marks another success story for the long tail of citizen ingenuity.

According to OpenSecrets.org, over 90% of an impressive $640 million raised by the Barack Obama campaign came from individuals rather than corporations or entrenched interest groups.

And the bulk of that was contributions under $200.

Amazing what a lot of a little can accomplish in its aggreate value – to the benefit of all.

On that note, for all you digital media marketers out there (opportunistically speaking, of course), the current long tail campaign donation phenomenon clearly demonstrates the significant power of consumers’ take on ”motive and opportunity”.

From digital video and online books to for-pay widgets and Twitter posts, monetizing the long tail of any of these things depends on whether they truly matter to people and their lifes.

Meaning, if “the cause” is right, wallets open up.

It clearly worked during the recent Presidential campaign. What does that mean to future branded product campaign designs?

To be sure, way way before Chris Anderson’s pointed Wired article (re)discovered the right side of the curve for us, something as old, tried and proven as democracy knew to utilize the long tail phenomenon all along; to ensure that all, not just a select few partake in shaping government at large.

So, in many ways, we’re only coming full circle here.

Who knew? Democracy as an ingenious grass-root marketing campaign.

Glad it worked so well this time.

As it stands, this country is about to (re)discover the power of long tail voting.

Not since the 60s has the United States seen this kind of voter turnout. Individuals previously ignorant to the democratic process are expected to come out and vote in what clearly is a historic election.

We, members of the digital technology and media industry, have used the long tail idea gladly and often, at least since Chris Anderson’s highly recognized Wired magazine article about “the few that dominate”.

We have since flocked to the long tail concept to describe how the aggregate number of individuals previously ignored by commercial systems can populate and popularize anything from micro blogs to amateur-produced snack-size videos, or en-gross selling of long forgotten books on amazon.com.

The same “saftey in numbers” phenomenon may now be just what it took to change the direction of an entire country.

While the latter remains a promise until proven, no matter who you vote for tomorrow morning, the former is happening as we speak.

Already a record number of those previously discouraged or put off by politics have returned from their voting duties; young, first-time voters, african-americans, hispanics, immigrants, all joined by millions of others in a common believe that its worth standing in line for hours on end, convinced that the time and cause is right.

Of course our industry’s arsenal of lingo would be incomplete if we couldn’t add to the long tail moniker all sorts of related terms.

Think discovery, collaboration, and sharing. Add hyper-targeting and monetization to understand how much the past 21 months of presidential campaigning have benefited from their first dabble with Web 2.0.

Not to mention the unprecedented number of supporting broadband connections that helped to fuel the national debate.

Still, it is not entirely clear whether any side has gained on the other in its particular ability to leverage the long-tail power of the Internet.

It just might simply be a zero-sum game.

But hey. Who’s counting?

For now, let’s go and vote!

PS: For those of you eager to combine your long tail capabilities until the very last second of the democratic process, go to Current TV and fire up your Twitter and your Digg account.

PS II: To be sure, while both campaigns leveraged the long tail power of the Internet, they also knew that a linear TV feed was still a medium key enough to agree to last minute Saturday Night Live appearances or to buy millions of dollars worth of traditional broadcasting airtime to get the message out. Shelly Palmer’s recent post makes several salient points on the deliberate old-school-ness of those decisions. Be sure to check it out.

During a Digital Hollywood panel concerned with the future of the television as an internet video delivery device, one panelist rather glibly declared the problem already easily solved – via only a $10 DVI/VGA-HDMI cable.  Since another one of my other pet peeves is the tendency of us technical folks to disconnect entirely over the value of simplicity , I have to take my hat off to panelist JD Colaco of Hulu, who correctly pointed out that such a solution was beyond “95%” of the general population (I would further add that it would also still require the viewer to boot up the computer and administer everything from there – not the most elegant solution).

But perhaps JD’s point was best made only minutes later, as another panelist’s ‘brave new world’ powerpoint presentation was delayed for several minutes, as (and this is in a roomful of digital media professionals and with hotel A/V support on hand) there was a problem with his laptop and the flat screen:

…connecting the DVI/VGA -HDMI cable.

The New York Times has discovered (or rediscovered) thin computing: a small simple device (or ‘terminal’) with just enough under the hood to send mouse & keyboard clicks to a server upon which all the applications actually ran.  Initially hyped as a challenge to Microsoft’s domination of the workplace desktop, the concept had its 15 minutes as The Next Big Thing a few years back, only to fall from favor due to network performance issues (while it’s acceptable if an application is a teensy bit slower over the network, sluggish mouse/keyboard response is a non-starter for most users).

But look at the advantages, though: rather than a $1000 workstation with Windows and Office installed, we’re talking about a simple paperback-sized box and monitor for $400, all in.  Granted, MS Terminal Server (and especially Citrix) licenses do cost, but on the other hand consider that there’s no fan noise, no hard drive failures, no long boot-up time, no virus susceptibility, no user-installed malware, space savings, power consumption savings – the list goes on and on.

And I speak from experience – several years ago, as the network administrator for a small business with half a dozen retail and office locations spread across  the country, I moved a good portion of my remote users to these devices.  This not only solved my problem of how to install and maintain remote these workstations, the client (who was growing quickly at the time) loved the immediate hardware savings (which more than made up for the terminal server licenses).

I was a hero; life was good (in a keep-the-trains-running job like network administration, you remember those win-win moments).

While I chose devices from Wyse, as the NY Times article points out, thin client computing is becoming The Next Big Thing all over again – so there are more and more manufacturers out there.  So many, in fact, that it begs the question:

What about the home market?

What I’m getting at is the return of the web appliance.  Like thin clients, this is another concept from a few years back that never quite took off – the only difference being the addition of an onboard web browser of some sort (maybe the well-received Opera browser, since Sony is already embedding that into its new Internet Video Link hardware).  Because in a world of Hulu, Flickr, and Google Docs (services which, unlike Windows Terminal Server or Citrix, are generally free), a simple little box with a browser and a handful of drivers for peripherals would just about do it for a lot of folks, wouldn’t it?

Clearly, cloud computing is The Next Big Thing now – at least Google thinks so, and Microsoft thinks so too.   Are there potential network reliability and privacy issues related to cloud computing?  Sure.  On the other hand, though, consider the upside: cheaper, simpler, instant-on hardware.

So thin computing is back. Again. Who knows, maybe the time is finally becoming right again for the web appliance too; maybe the browser is the new operating system.