playing catch-up…
Thursday, April 22nd, 2010 at 12:10 pm by Brian Ales
It’s frustrating being a part-time blogger.
It happens again and again - I get interested in a bit of news, I think to myself “I should write something on that”, I make a few notes, and I plan to get back to it in a day or two when I’m less busy. Meanwhile, though, the story continues to evolve, and one of two things happen:
- What I intended to write actually pans out (in which case my remarkably insightful observations come off reading more like “I knew that would happen…” than the pearls of digitalmissive wisdom they could have been)
…or…
- What I intended to write turns out to be exactly wrong (in which case I guess I’m lucky to have not gotten around to writing anything in the first place).
Such is the case with the iPad.
We first reported on the device over a year ago (here) - but since the device has become a reality, we haven’t had the the time to keep up (other than to make a quick observation on how the launch-day twitterati predicted how short-lived the immediate bump in Apple’s stock price would be here).

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Point #1. Technically, the new Apple new iPad device was disappointing on several levels (still no Flash support, still no multitasking, still no video partnerships, still no AT&T alternative). But while the storm of negative Twitter reaction had already begun while while Steve Jobs was still on the stage, it was not until the next day that the negative reaction was reflected in the stock price. Take a look at the chart to your left - the iPad event started at 2:00 Eastern Standard Time and was accompanied by a clear immediate spike in Apple’s share price, due as much to the sheer momentum of pre-event buzz as to superficial (”isn’t Apple the coolest?”) mainstream media coverage of the event itself. Despite an army of bloggers and tweeters continuing to bash the iPad for its disappointing feature set throughout the day, the price remained elevated - in fact, it was not until the market open on the next day (Thursday January 28th) that the stock suddenly pulled back, ending up lower than it was pre-announcement (with knowledge of the twitter traffic, shorting Apple at about 4:00 that afternoon would have been a good move).