Ground control to Major Tom - it’s now official, Planet Earth has found a new religion.

First the iPod. Then the iPod Touch. Next, the iPhone. And now, voila, in comes the iPad! At least throughout the Western hemisphere, the iGospel seems to have taken solid hold.

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Have you recently taken the New York subway, let’s say, to 23rd, 66th, 86th, or 103rd street?

If you exit at any of these stops you’ll notice some of your favorite entertainment stores vanished. Shut down. Closed for good.

At 23rd and 6th Avenue Barnes&Noble, gone! At Lincoln Center Tower Records‘ flagship store, gone! Over at 86th and 2nd Avenue Circuit City, vanished. And at 102rd and Broadway Blockbuster Video closed its doors, too.

Be it for books, music, movies, or consumer electronics (for anyone 30 years or older), those were among the brands you would likely turn to first - to discover, buy and play your entertainment retail. 

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The other day I wrote about the New York subway (my favorite impromptu research panel), and a few “hang outs”, still more comfortable reading a real book rather than their e-version.

Of course, despite some anachronistic readership, the world of e-books continues its expansion undeterred. 

The latest: Online retail giant Amazon.com announced, the library of books available for it’s Kindle branded e-reader will now also be available on Apple’s iPhone and iPod Touch.

Why is this big? 

If you hear yourself or anyone else equipped with either Apple-branded portable, we’ve all started asking what’s on it, as if asking what’s on television or on the radio.

Couple that with the by-now impressive depth and breadth of repertoire available for either device, Apple portables are anything but shy compared to, yet again, television or radio.

In other words, the iPhone / iPod combination of devices has become a media platform in its own right.

For Amazon to jump on board makes perfect sense.

More on the subject:

Amazon’s Apple Deal: Kindle Cannibal? (Business Week)

Amazon releases Kindle for iPhone, iPod Touch (LA Times)

Amazon launches Kindle application for the iPhone (TechCrunch / Washington Post)

First Look video: Kindle for iPhone (cnet)

What’s going on? 

Of the ten or so people sitting immediately around me on the New York subway from 14th to Wall Street, an impressive seven riders actually read a book!

Yes, actually reading hard and soft cover books, one page at a time, without the help of an iPod, or Kindle, or any other digital hand-held device.

Although completely anectodal (and statistically irrelevant, I know), behind my impromptu mini sample of “analog” readership, is there more than meets the eye?

Hey, it’s probably just a push back by a few, against the omnipresent popularity of overly slick and shinny digital rich media players packaged in 21st century form factor and UI.

Or maybe it is a case of “it’s the economy, stupid”.

People reading relatively inexpensive physical books today may be an indicator that previously released Zunes and iPods are now considered way to pricy.

My money, though, is on a different point: My seven fellow straphanges have either re-discovered the age-old value proposition of printed paper, or never actually abandoned their love for it.

To them I guess, when reading a real book, the tactile experience is unqiue and remains unmatched compared to any digital e-reader counterparts.

There’s also a certain emotional bind to turning pages manually, one by one. 

Oh, and if you are into dog-ears, try that with an Amazon Kindle - can’t be done.

Long story short, companies have long started working on e-paper and e-readers to recreate similar effects, but none seemed to have cracked the code on sufficiently simulating the organic experience of holding and reading an actual book. 

Until there is a similarly satisfying “touch and feel” reading experience with e-reading devices, I’d like to assume my seven subway mates probably are the equivalent of vinyl record fans amidst a sea of DVD owners.

Nothing major. Nothing to be concerned about. It’s interesting though, as the e-reader industry seems to still have ways to go.

PS: For those of you interested in “the latest and greatest” innovation in e-books, e-reading, and the like, check out these items:

In case you missed the first one, Amazon Kindle II is coming out

Amazon to offer e-books on Apple devices

Sony going next-gen with its own e-Reader, too

The bookworm project now supported by O’Reilly

Stanza, a prominent e-reader iPhone app

Google Books now officially online

Samsung has genuine interest in actual e-paper

Does the world need another blog post on the iPhone?  I’m gonna go with ‘probably not’ – but as in most big cities where a car culture doesn’t hold sway, we’re all about our mobile devices here in New York – it’s something to do on the trains we ride and the streets we walk, so maybe our smartphones matter a little more to us here.  With that in mind, here’s the first of a few posts on some thoughts I’ve had about my “leetle friend”…

1. no adobe flash
And don’t expect it anytime soon.  While I’m sure Adobe would be happy to whip up an iPhone/Safari-optimized Flash Player, it think Apple would rather sit back and see if the iPhone can’t instead help drive more adoption of their QuickTime platform for video streaming .  Although Adobe’s Flash is the ubiquitous video streaming browser plug-in, Apple’s Quicktime does a perfectly credible job of streaming video content in the open MPEG-4 format (witness the Quicktime-based youtube iPhone App).
If that’s Apple’s strategy, it appears to be working - content providers are coming around: hit the NBC.com site from your iPhone, navigate to a show, and you now can stream episodes in MPEG-4/Quicktime - despite NBC (along with Fox/Paramount) happening to also be behind the well-received (and Flash-based) Hulu initiative (on a wifi network, the experience is pretty impressive).

But speaking of streaming…

2. no streaming (or over-the-air 3G sync) of audio podcasts
While there are a few nice iPhone IP radio apps out there (Pandora and Flycast come to mind), what about podcasts?  With this shiny new 3G network we’re paying for, it’s a little disappointing to have to wait until getting back to the mothership (i.e. a computer runnning iTunes) to sync up and get the newest ones.

Streaming and/or syncing podcasts via 3G would be a Cool Thing (I’m never satisfied).

However, as is often the case when a seemingly obvious (and perfectly technically possible) idea remains unimplemented, dig a little deeper and you’ll find a business-side issue:  in this case, it involves AT&T - my guess is we’re just all on the internet with our 3G iPhones a lot more than they had planned on, so they’ve been caught a bit unawares… (take one exceptionally well-designed mobile device, put it on one speedy all-you-can-eat data plan, add water, and stand back…)

But there is at least one alternative:  Podspew, a website that AT&T and Apple can’t be too happy about.  While it won’t sync podcasts onto the iPhone itself, what it wilI do is convert a good selection of popular podcasts to simple MPEG-4 web links that the iPhone can then stream via Safari and Quicktime (totally subverting Apple’s podcast model, come to think of it).  It works well and is worth checking out (until they get that cease-and-desist letter, that is…)

At any rate, it’s probably obvious by now I’m on the internet a lot with my iPod , walking around and taking the subways here in New York City.   Which brings me to the next issue of battery life, but that has to do with chemistry and electrical engineering rather than with 0’s and 1’s (remember Dell’s pickup truck-destroying laptop? - that was at least as much about pushing the physical battery design envelope as it was about any manufacturing defects – but that’s another story).

Did I mention I love my iPhone?

Just off a subway ride on the 6 line, from 38th street to Time Square.

While on the train and others prior, I notice again and again, people don’t seem any happier since jumping on the consumer gadget band wagon.

Although plugged into countless iPods, Kindles, and Zunes, typing into Blackberries, and watching videos on PSPs and iPhones, if New York subway riders are at all indicative of the larger mass - despite all our digital consumer innovation might - it just doesn’t seem to have made anyone genuinely more content compared to, let’s say, reading the newspaper or a hard cover book (as many might have in the past).

If that’s true, what user experience element is it that our consumer digital technology industry keeps ignoring?

Asking the experts might help.

Just back from this week’s Web 2.0 Expo in New York, Intel’s Director of User Experience, Genevieve Bell, gave a purposely simple but rather powerful talk about the art of truly matching our every day lives with the appropriate digital technology.

Amazing how different a role consumer digital innovation plays depending on where you go around the globe.

Back to the us - the New York subway. In all fairness the news these days must add to anyone’s level of discomfort. I concur.

From political battles and hurricanes, to mortgage woes and banks collapsing, OK, so maybe there’s good reason to stay somewhat bleak and subdued while hasting from one hectic place in Manhattan to another, never quite “catching up”.

Still, isn’t it exactly right here where the US consumer electronics market is making substantial money? In large cities like New York, rich with affluent first adopters and technology aficionados looking to buy into personal devices designed to make it all easier, more bearable, dare I say it - more fun!

Looks to me, mission yet to be accomplished.

Off I go, my Blackberry in hand, trying to catch the next train out.