Home
brian alesandreas wuerfel
...our take on technology, the internet, and digital media

Follow digitalmissive on Twitter     Home
 

Peter Kafka - related posts


what is apple up to?

No Gravatar

Peter Kafka from All Things Digital writes today that Apples is thinking about launching a $30 per month iTunes-based subscription service to carry cable and broadcast television programming early next year.
apple-tv-youtube

According to unnamed sources, over the past few weeks Apple has been pitching the idea to several of the major broadcast and cable networks.  As the article correctly points out, it’s a tough sell: cable networks will are not going to do anything to jeopardize the lucrative business model currently in place, in which they receive both a large cut of the advertising revenue as well as subscription fees from the cable carrier – and everyone is probably tremendously cautious about the effect on ad load, given the inability so far to monetize internet video through advertising (even industry leader hulu has had trouble selling its inventory).

However, there’s something we think the ‘All Things Digital’ article misses…  something important…


Read the rest of this entry »

  


The articles posted on digitalmissive.com reflect the personal views and opinions of Brian Ales and/or Andreas Wuerfel, and as such do not necessarily reflect the positions of our employers, clients or their affiliates. Furthermore, any views or opinions expressed by visitors commenting on articles posted on digitmissive.com are theirs and theirs alone, and do not necessarily reflect ours.