on google+ (keep it simple, sergey…)
Tuesday, July 19th, 2011 at 5:39 pm by Brian Ales
Since I’ve already been on a Google+ few weeks now (I had an invitation to try out the service the day before it launched – one of the small perks of writing a tech blog), and since I’ve already received an email invitation to try out the next brand new web service (the US rollout of Spotify), I guess it’s about time I shared my impressions of Google’s planned Facebook-killer.

During the first day or two of Google+, you really had to “know a guy who knows a guy” to get an account, but if the recent escalation in the number of friends and family showing up there is any indication, they’re scaling up the service more aggressively than they did with Gmail a few years ago.
Although they’re keeping quiet about the numbers, some recent independent research estimates that about 20 million people have signed up as of this past weekend. Just to put that in context, Facebook claims over 750 million active users. On the surface, that would seem to represent some pretty substantial inertia in Facebook’s favor – but the tipping point syndrome can be pretty brutal in the social networking world (imagine a cocktail party in which each guest can anonymously and painlessly bail out of if it turns out the cool kids are heading on over to the party down the street).
This point is not lost on Facebook – in fact, Mark Zuckerberg is “keeping his enemies close” via a Google+ account of his own that’s ended up in over a quarter of a million Google+ user’s Circles – but has yet to contain a single post.
After playing around with it a bit, I think Google+ can objectively be said to have the edge over Facebook in terms of simplicity and transparency – and on a more subjective level, I believe there are a few other things to like about Google+, as well…


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