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online video metrics: like the medium itself, a work in progress…

Wednesday, May 20th, 2009 at 11:11 am by Brian Ales

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Measuring internet video, like math, is hard.

Witness the wildly divergent numbers for hulu coming from competing measurement services Nielsen Online and Comscore: as reported a few days ago in the New York Times, Nielsen counted 8.9 million unique visitors while Comscore counted well over four times that number: 42 million.

Understandably, hulu takes issue with the lower Neilsen numbers.
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