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on the new yahoo…

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A few thoughts on the Bing/Yahoo deal - it’s been about a week now since Carol Bartz decided outsource searches to Microsoft, effectively steering the company away from the technology business and (presumably) more towards the media and content/aggregation business.

For a few years now, the two companies have been attempting to join forces in one manner or another.  How did it finally happen?  Microsoft built a compelling product - their Bing search engine works well, has some interesting features, and has gotten generally good reviews.  The takeaway?  While previous unsuccessful Microsoft attempts to partner with Yahoo! depended on cash as a lever, this successful deal was based on the lever of product quality.

For all involved, I would like to think this would be (to use a currently fashionable buzzword) a “teachable moment”.


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