what is apple up to?
Tuesday, November 3rd, 2009 at 3:14 pm by Brian Ales
Peter Kafka from All Things Digital writes today that Apples is thinking about launching a $30 per month iTunes-based subscription service to carry cable and broadcast television programming early next year.

According to unnamed sources, over the past few weeks Apple has been pitching the idea to several of the major broadcast and cable networks. As the article correctly points out, it’s a tough sell: cable networks will are not going to do anything to jeopardize the lucrative business model currently in place, in which they receive both a large cut of the advertising revenue as well as subscription fees from the cable carrier - and everyone is probably tremendously cautious about the effect on ad load, given the inability so far to monetize internet video through advertising (even industry leader hulu has had trouble selling its inventory).
However, there’s something we think the ‘All Things Digital’ article misses… something important…

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