We’re fans of Will Richmond’s VideoNuze newsletter here at digitalmissive.   However, we have to take issue with a recent VideoNuze article on the future of long-form online video - like many such forward-looking articles we’ve come across lately, it’s tacitly assumed that since we view internet video on a computer and web browser today, the situation will remain unchanged  indefinitely.  It’s surprising how many articles attempt to predict the future of internet video while failing to consider the role a new generation of consumer electronics devices (i.e. televisions and set-top boxes) with network interfaces and baked-in internet video functionality might play.

First and foremost among the conclusions often drawn from this flawed premise is that “advertising alone will not be sufficient for profitable long-form program distribution online”.

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I wrote about Time Warner Cable’s “TV Everywhere” service a month or so ago when it was first announced.   In a nutshell, “TV Everywhere” would allow you password-protected access to all your cable content on demand from any web browser, as long as you maintain a valid cable subscription for all your ‘lean-back’ (i.e. television) viewing needs.

In other words, internet TV everywhere - everywhere except the TV, that is.  

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