We’re fans of Will Richmond’s VideoNuze newsletter here at digitalmissive.   However, we have to take issue with a recent VideoNuze article on the future of long-form online video - like many such forward-looking articles we’ve come across lately, it’s tacitly assumed that since we view internet video on a computer and web browser today, the situation will remain unchanged  indefinitely.  It’s surprising how many articles attempt to predict the future of internet video while failing to consider the role a new generation of consumer electronics devices (i.e. televisions and set-top boxes) with network interfaces and baked-in internet video functionality might play.

First and foremost among the conclusions often drawn from this flawed premise is that “advertising alone will not be sufficient for profitable long-form program distribution online”.

Read the rest of this entry »